Viral YouTube Shorts can be about anything dancing videos, pets, funny skits, how-to videos, tutorials, announcements, and the list goes on. However, they do need to fulfill a promise,” says Derrel Eves, a video marketing strategist. “Shorts don’t necessarily have to be entertaining to be successful. When creating a YouTube Shorts video, make sure you know what kind of content to post.
These short-form videos will continue to get views, engagement, and results for the brand or creator that published them. Right now, many people (especially mobile users) consume more short-form videos than the standard YouTube videos. The growth of YouTube Shorts has been phenomenal. Unlike short-form video apps such as Snapchat and Instagram Stories that disappear after 30 days and 24 hours for each platform respectively, YouTube Shorts never gets deleted. Just like the standard long YouTube videos (1+ minute videos), your Shorts can attract viewers who will enjoy the video, share it, comment, like, dislike, or/subscribe to your YouTube channel while watching the video. YouTube has built-in video creation tools for Shorts, which makes it easier to capture, add your favorite copyright-free music, adjust the speed of your footage, add animated texts, and quickly edit several 15 – 60 second video clips to create an engaging short video. YouTube Shorts are short, vertical videos, which you can create using any smartphone and upload to YouTube through the YouTube app, like Stories.
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In this article, you’ll learn what they are, why you should create them for your business, how to create Shorts, and some real-life examples of brands doing it right – including us. Shorts are designed to entertain your audience and help you to persuade the right prospects to take action. In just two weeks, Brandon Baums went from 2,300 subscribers and 227,000 total views to 148,000 subscribers and a whopping 65 million views – thanks to YouTube Shorts and Baum’s enthusiasm to upload consistently. That’s the power of YouTube Shorts’ videos. Are you creating YouTube Shorts yet? Did you know that videos between 15 – 60 seconds can help you reach a wider audience and grow your brand awareness?
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